Steps
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With publication-management access, open Operations Hub → Campaigns and choose New campaign.
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Enter Campaign name and select the exact Active publication. Publish a playbook in the web app first if none is available.
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Choose Audience: Everyone, Role, Department or Individual. For a targeted audience, enter the corresponding identifier and optionally a valid ISO due date/time.
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Choose Create campaign, then open the new campaign to review its assignments and completion. If creation fails, refresh the active publications and correct the error before retrying.